How Important is Word of Mouth

How Important is Word of Mouth? Black buying power is said to be $1.1 trillion dollars. We are buying everything - both goods and services. As consumers, when we have a bad experience, we tell 10 people, but those exceptional experiences go unacknowledged. Switch your perspective from the consumer to the business owner. You provide an product or service that is in demand. Your customer service is top-shelf. Consider, for a moment, your reluctance to share the great experience you had with a local business. If you aren't talking about other businesses, more than likely, no one is talking about your business either. Word of Mouth (WOM) is one of the most valuable forms of marketing - one your

Small Business Awards You Should Apply for NOW! Deadlines are Approaching...

Awards and recognition are great ways for businesses, whether you are an established corporation or a small start up, to generate positive PR and lend credibility to your brand. Deadlines for many business awards are approaching. It’s a good idea to do some research before applying. Each organization offering awards has varying application processes, fees and qaulifying criteria. Here is a short list. 1. National Small Business Week Awards have several categories, including Small Business Person of the Year. Cost*: Free. 2. DREAM BIG Blue Ribbon/Small Business of the Year Award organized by the U.S. Chamber of Commerce. There is one winner, seven regional finalists and 100 Blue Ribbon hon

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