Online store sees surge of African pride in the age of Trump

Updated: Jul 25, 2020

Roberta Holmes, entrepreneur and founder of, was a bit surprised about the surge she saw in website traffic after the election of Donald Trump. Her online store just opened in October. Of course Holmes hoped for good results, but knew she was starting a bit late for the 2016 Holiday season. When her store saw over 500 visitors the weekend after the election, she was stunned . Within days her business was getting inquiries from across the country.

"I thought we wouldn't see that kind of traffic so soon. Especially since I had not done any real advertising yet," stated Holmes. "I kept hearing, 'I've been looking for something like this,' in reference to the African-inspired home decor, skin care, and clothing for men, women, and children carried by the online boutique."

Holmes also made a point to let Customers know that every purchase made is helping support hundreds of small businesses in Africa and will also support programs for orphans there as well.

When asked, Holmes determined two significant factors attributed to’s noted early success. The first is the ongoing #BuyBlack movement. Over the last few years, our community is making conscious efforts to spend their dollars with Black-owned businesses. Second, the popularity of movements ranging from Black Lives Matter to Black Girls Rock are driving Black consumers to retailers with products that embody cultural recognition. The’s affordable Afrocentric products have indeed found a niche in the marketplace.

Roberta Holmes, owner

Sonja Thompkins, a brick and mortar business strategist and founder of stated, “I believe it gives people a sense of pride to see businesses like ours that offer an array of quality products in our own communities. [And] because most people are going to spend the money anyway, the recent occurrences of injustice make people want to do something. Everyone’s not protesting in the street. They have chosen to make a statement economically.”

Founded in October 2016 in Renton, Washington, offers affordable quality African fashion and accessories for the entire family. Over 2500 products including handmade jewelry and artwork; Natural health and beauty products; African soaps and fragrance oils; And of course African fashions. is a Black Women-Owned Business.

Visit The Facebook or download a free catalog here. Contact Roberta Holmes directly or for more information, email or call (877) 824-5209.

As a business owner, has the #BuyBlack movement benefited your business? I want to hear from you. Leave me a comment below.

*This post is a sponsored: I received compensation in exchange for writing this article.

463 views0 comments