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Online store sees surge of African pride in the age of Trump

Updated: Jul 25, 2020


Roberta Holmes, entrepreneur and founder of TheMotherland.online, was a bit surprised about the surge she saw in website traffic after the election of Donald Trump. Her online store just opened in October. Of course Holmes hoped for good results, but knew she was starting a bit late for the 2016 Holiday season. When her store saw over 500 visitors the weekend after the election, she was stunned . Within days her business was getting inquiries from across the country.

"I thought we wouldn't see that kind of traffic so soon. Especially since I had not done any real advertising yet," stated Holmes. "I kept hearing, 'I've been looking for something like this,' in reference to the African-inspired home decor, skin care, and clothing for men, women, and children carried by the online boutique."


Holmes also made