Search

Fashion Power House, Joi-Louise The Label for Millennial Women


Describe millennial women... carefree, idealistic, trendsetting, empowered and influential. Joi-Louise Greenwood, hailing from Jersey City, New Jersey is the creator/founder of Joi-Louise The Label (JLTL) - the next up and coming millennial women’s fashion line.

Joi-Louise The Label (JLTL) specializes in Distinctly Printed Designs made of comfortable stretch fabrics, catering to women of all sizes. Cool, edgy, yet sophisticated, JLTL houses mini collections that speak to a deeper meaning behind the names they are given.

I asked Joi-Louise to talk to me about her mention in Essence magazine, her contribution to feminism as a millennial and the future of her brand.

MRTV: Being featured in Essence is a huge accomplishment! Congratulations, *CLAP* *CLAP* Thrown confetti! Round of applause! What was the first thing you did when you received the news?

JLTL: Thank you so much! Being featured in Essence Magazine was beyond anything I could have imagined for my barely one-year old brand. The first thing I did was get in my car and try to hunt down the August issue (with Idris Alba on the cover no less!). Seeing my design in the magazine was surreal. The best feeling yet.

MRTV: What is the inspiration behind your designs?

JLTL: The inspiration behind my designs comes from my love of high fashion and luxe prints. I think that every woman should be able to feel fashionable. Designing my collections comes from wanting to create an entire look, not just one piece. They are designed to be worn together; to complement one another.

JLTL designs are easy to incorporate into an existing wardrobe and stand to create a bold statement when paired together for an anti-wallflower ensemble. The mission is to bring a sense of ornate quality to the everyday wardrobe. Our price points range from $14 to $70, encompassing everything: accessories to dresses. Silhouettes include mainly body-conscious pieces that accentuate the female body, such as mini skirts, pencil skirts, fitted crop tops, and leggings.