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Black Business Owners: 9 Tips to Increase Holiday Sales

Updated: Aug 17


Photo Credit: iStock

News agencies report over 8,600 stores are expected to go out of business by the end of 2019, including the big brands and major retailers, children’s clothing stores, as well as discount, footwear, and apparel stores. Your business does not have to be one of them. Black Friday, Small Business Saturday, and Cyber Monday are hands down theee biggest shopping days of the year with roughly 168 million people spending $12 billion in 24 hours on Black Friday alone.

Get ahead of the game with these tips to increase your holiday sales.

Photo Credit: iStock

1. Have your top sellers IN STOCK.

Ain't nothing worst than promoting what you can't produce. Not only are you frustrating your loyal customers, but you are also failing to capture potential customers because you never have the products they want. Scheduling buying trips in advance. Confirm with your vendors, your products will be delivered in advance. Stay ready so you don't have to get ready.

2. Leverage your accreditations and certifications

Are you Better Business Bureau accredited? Is your business a certified Women Owned Small Business (WOSB) or a Women’s Business Enterprise (WBE) certified by the U.S. Small Business Administration? Do you have your Minority Business Enterprise (MBE) Certification? If you create "natural products", have you taken the time and spent the money to acquire your B Corp Certification? If you served your country, did you apply to be listed as