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How publicists and creatives can prevail through the COVID-19 crisis with Chandra Gore Consulting

Updated: May 11, 2020


Actors, entertainers, and musicians make their money by booking performances in front of live audiences but as you can see, we are all on lock down due to the COVID-19 pandemic. Concerts, shows, conferences, festivals, and public speaking events cancelled and/or being rescheduled.


Many are turning to live performances like DJ D-Nice's Club Quarantine and Erykah Badu's Quarantine Concert Series to engage with fans and delivery a unique experience.


What other ways can publicists and their clients remain relevant when in-person events and stage performances are not an option? Chandra Gore has been in the game for over 5 years, serving singers, rappers, comedians, directors, motivational speakers, and authors, providing her clients with much needed exposure that creates results. She shares her incite below.


Chandra Gore, Chandra Gore Consulting


MRTV: How do you see the Coronavirus impacting live entertainment, musicians, comedians, and stage performers?


CG: This pandemic will encourage entertainers to broaden their portfolios and invest in themselves. With the proper team they can roll with whatever happens in the market.


MRTV: What proactive measures are you taking to pitch musicians and comedians while shows and concerts are being cancelled in an effort to enforce social-distancing?


CG: I planned with my clients to always understand that they are business. Shows are only a part of their business.


MRTV: Sooo are telling them to pivot to merch, tees, digital downloands, etc.??


CG: Being able to have them have other streams such as books, merchandise and already recorded materials to promote. I am [also] able to pitch them based on how they are handling the changes in the climate.