Fatim Sylla was always in love with fashion. Growing up in Paris within a large West African community, neighbors, family, and friends were always in need of traditional clothing designs for the next baptism or wedding.
Now living in Toronto, Canada, Fatim has built her fashion line of apparel and accessories on the foundation of her Ivory Coast roots.
"It is a very dynamic industry here. We have some of the best African designers here. I grew up in Paris. It is very different there because it relates to French speaking African countries," she stated. "The Fashion is different, more conservative and the fabrics can be different. The African fashion scene is huge in Paris."
Despite having a Masters of International Marketing and being a digital media director at an advertising agency, Fatim saw the emergence of African culture making its rounds globally. She decide she wanted to embrace her love for couture fashion and contribute to the fashion industry.
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With everyone from celebrities and influencers to around the way girls championing for African designers, colorful African wax print fabrics are one of the hottest global trends in fashion right now and Sirani's Fashion is among them.
Fatim mentioned Lilli's Creations, Elie Kouame, and Nanawax are brands she is inspired by but declares her designs are available to meet the growing trend's high demand alongside her competitors.
"Sirani's Fashion is very well received. I try to work with different type of fabrics such as chiffon, satin. I also try to use prints that are totally different from what you see on the market," Fatim explained.
Along with stylish dresses, tops, skirts in an array of African wax prints, headwraps are also the leading go-to accessory. Fatim is the creator of the wired headwrap. Wired wraps are for the "headwrap impaired" - those of us who struggle to wrap, tie, and tuck a scarf to sit on our heads and make it look like a work of art.
"I saw [it] but with it wasn't done with African fabric. Lots of my clients tell me they can't wrap their heads, which I can't do as well,so I thought this would definitely be a solution!"
Play the Wired Headwrap Tutorial:
Sirani's Fashion allows you to pair your wired ankara wrap with jackets, dresses, skirts, t-shirts, and tops available from her line which includes her best seller, the Cape Jacket.
Sirani's Fashion is affordable tailored attire and accessories found in and around Toronto. You have probably seen Fatim at the Black Queens of Durham Region pop up in Toronto and Black Owned in Toronto as well. If you are not living in or visiting Toronto, you can shop Sirani's Fashion now with your 10% off discount only found in the Ultimate Black Love Gift Guide, Black Owned Business Coupon Book.
Photo Credits: Sirani's Fashion