Mom & Daughter Duo Create Confident Crate Subscription Box to Empower Young Girls!

Founded in 2016 by mother-daughter duo Alex Hopkins and her mom Patrice, Confident Girls is a plant-based company committed to the empowerment of young girls, through education and positive self-care. Confident Girls is excited to announce the release of its new subscription box, Confident Crate. Confident Crate offers a fun yet empowering monthly subscription box, that caters to a young daughters’ uniqueness along with fun surprises for the entire family to enjoy. The box contains 2-3 full-sized beauty products and an additional 3-4 curated items with a new and unique overarching theme each month.

Confident Girls is represented through a vibrant mix of characters named Jadira, Alex, Shima, Aja, and Andraya. These characters are loosely based on the characteristics, imagery, and personalities of Alex, her two sisters, and her two cousins. The Confident Girls characters represent the diversity that encompasses the Hopkins family.

Alex and Patrice Hopkins, founders of Confident Girls

Studies show that by the age of 6, girls gain awareness of their body image. By late elementary school 50% of girls develop a negative body image, and 78% by the time they reach seventeen. This lack of self-esteem has lifelong consequences. Girls who are raised with confidence are more equipped to handle stressful situations, exhibit a more positive attitude and have the ability to positively influence others and seek leadership roles in their community. The creation of Confident Crate allows us to bridge this gap and accomplish three key principles: the importance of self-care, seeking diversity in everything we do, and most importantly instilling in young girls all over the world the belief “that confident girls look like me.”

When asked about the importance of this crate Alex states, “Confidence to me is the courage to do something that other people are afraid to do. One of those things is being yourself and doing what you feel is right. Starting Confident Girls with my mom we hope that we can give people the courage and confidence to stay true to themselves.”

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The Confidence Girls mission is to create a supportive environment that brings girls together. Alex and Patrice were so touched when girls and their mothers, having seen the characters on their skin care products, would approach them saying say, “Wow, there is a girl with red hair. She looks like me!”