Shop Kwanzaa apparel, kinara kits, decor, celebration guides, and educational resources

Kwanzaa is a time of celebration from December 26 to January 1. Each day during Kwanzaa, we reflect on the 7 Principles of Kwanzaa, Nguzo Saba:

  • Umoja (Unity)

  • Kujichagulia (Self-Determination)

  • Ujima (Collective Work and Responsibility)

  • Ujamaa (Cooperative Economics)

  • Nia (Purpose)

  • Kuumba (Creativity)

  • Imani (Faith)

Central to Kwanzaa is the Kinara, a candle holder for the Mishumaa Saba (seven candles).

The muhindi are the ears of corn that represent the children, our offspring and legacy of parents of the house, or the stalk. The zawadi (hand-made gifts) represent the fruits of the labor of the parents and represent the rewards of the seeds sown by the children.

With the same energy we have given to Juneteenth, prepare for Kwanzaa by shopping with these Black-owned Businesses for apparel, kinara kits, decor, celebration guides, and educational resources.


The Art of 2 AM

Kwanzaa apparel from visual artist, illustrator, and auralist Aambr Newsome.

Ebony Heritage Co.

Celebrating Black culture with designs from the heart.

Creations by Jimmy’s Daughter

Danielle Fisher makes beautiful with quality, handcrafted door wreaths and centerpieces for your home.

Kwanzaa Kit

Kwanzaa Kit is an all-in-one solution that provides a simple & meaningful way for families to celebrate Kwanzaa.


KwanzaaMe is a Detroit-based, Black woman-owned lifestyle brand for all your Kwanzaa and emerging black cultural celebration needs.


MahoganyBooks has committed to connecting readers to writers and grown from being exclusively online to hosting more than 600 book events throughout the DC/Maryland/Virginia metro area and online via their popular MahoganyBooks Front Row series.

Melanin Meanings

Black woman-owned shop with products for purpose, passion, and play!

Raising Imhotep

Raising Imhotep provides virtual and tangible cultural and holistic educational engagement for students across the globe.

Rema Collections

African Boutique for fashion, health and beauty, gifts, and more!

Sankofa of DC

Sankofa Video, Books & Café operates in an expectation of quality and discovery, nestled in the college campus corridor of Georgia Ave, in Washington, DC, across from Howard University, two blocks from Benjamin Banneker Sr. High School.

Seven Symbols of Kwanzaa

Shop Kwanzaa Celebration sets, apparel & decor.

Shades of Afrika

Health & wellness Store of Afrikan-cultured, holistic products. Buy books, skincare, haircare, art, and more.


Need more resources like this to help you Buy Black? Sign up for the Daily Black Business Newsletter here so you never have to miss a blog post, interview, or an honest product review. Get Minority Report news, a few coupons, and this free Basic Essentials Shopping List delivered directly to your inbox!

7,990 views0 comments

Recent Posts

See All